Saath Nibhana Saathiya is based on the saas-bahu (mother-in-law and daughter-in-law) relationship, retold through the point of view of a young and naive woman, Gopi. It is the story of Gopi and Rashi, who are cousins.
It begins with Kokila Modi’s search for the perfect wife for her son, Ahem. She wants a naive young woman for her son. She finds that Gopi will make the perfect daughter-in-law for her and a dutiful wife for Ahem.
Gopi, although initially illiterate, is a kind, generous and loyal girl who will make any effort for her family and her husband’s success and happiness. She is very religious and morally upright. Gopi is often taken advantage of, due to her naive attitude an innocence. She is married to Ahem Modi.
Rashi is Gopi’s cousin She is beautiful and modern but is outspoken and driven by ambition and materialism. She dreams of living a luxurious life. She is strong willed and believes that her dreams will come true. She is married to Jigar Modi.