about us
TV Asia is the pioneering 24/7 coast-to-coast South Asian television channel in North America, originally launched in 1993 by Bollywood legend Amitabh Bachchan as the first network dedicated to serving the growing Indian diaspora. In 1997, the channel was acquired by visionary New Jersey entrepreneur and philanthropist Dr. H.R. Shah, who has since built it into the most trusted and influential South Asian media platform in the U.S.
Headquartered in North Brunswick, New Jersey, with a full-fledged broadcast studio and live production facility, TV Asia has become a cultural mainstay for over 7 million+ South Asians across the United States, Canada, the Caribbean, and more recently, India via JioTV and JioTV+.
about us
TV Asia is the pioneering 24/7 coast-to-coast South Asian television channel in North America, originally launched in 1993 by Bollywood legend Amitabh Bachchan as the first network dedicated to serving the growing Indian diaspora. In 1997, the channel was acquired by visionary New Jersey entrepreneur and philanthropist Dr. H.R. Shah, who has since built it into the most trusted and influential South Asian media platform in the U.S.
Headquartered in North Brunswick, New Jersey, with a full-fledged broadcast studio and live production facility, TV Asia has become a cultural mainstay for over 7 million+ South Asians across the United States, Canada, the Caribbean, and more recently, India via JioTV and JioTV+.
What We Do
TV Asia delivers a unique blend of original and syndicated programming in Hindi, English, and Gujarati, catering to multi-generational audiences. Our diverse content includes:
Community news and local events
Cultural and religious celebrations
Live interviews with political and business leaders
Educational and health programming
Lifestyle, entertainment, and diaspora stories
Critically acclaimed original series and documentaries
Community & Reach
TV Asia is deeply embedded in the South Asian community, with:
Over 38 active news bureaus and local correspondents
Longstanding ties to 1,200+ South Asian cultural, religious, and nonprofit organizations
Strong partnerships with temples, gurudwaras, associations, and festivals
Regular coverage of diaspora achievements, public service campaigns, and policy matters
TV Asia has also played a leading role in connecting public officials, business leaders, and advocacy groups with the diaspora, ensuring community issues are heard at local, state, and national levels.
Our Mission
Our mission is to inform, empower, and connect South Asians across generations, geographies, and identities—preserving traditions while embracing change. We are committed to:
- Promoting unity through cultural storytelling
- Supporting immigrant voices and new generations
- Being a platform for dialogue, diversity, and progress
As the media landscape evolves, TV Asia remains a vital link for the South Asian community—celebrating who we are and where we’re going
Milestone
To view the milestone click on the years
HOW IT ALL STARTED: 1993
TV Asia was founded as Asian Broadcasting Network (ABN) by legendary Indian actor Amitabh Bachchan, marking the birth of the first coast-to-coast South Asian television channel in the U.S.
1997 – A New Chapter
TV Asia was acquired by H.R. Shah, a prominent Indian American entrepreneur and community leader, under Asia Star Broadcasting Inc.
New broadcast studios, technical operations, and administrative offices were established in Edison, New Jersey.
1998 – Expanding Nationwide
TV Asia signed a national cable distribution deal with International Media Distribution (IMD). It also launched on DISH Network, becoming the first South Asian channel on a DTH (Direct-to-Home) satellite platform in the U.S.
2005 – National Recognition
Chairman & CEO H.R. Shah received the prestigious Ellis Island Medal of Honor for his contributions to community and media.
2009 – New Carriers, Wider Reach
TV Asia launched on Verizon FiOS and AT&T U-verse, expanding its digital footprint in South Asian households across the U.S.
2016 – Streaming Era Begins
TV Asia embraced the digital shift with launches on IPTV, SLING TV, and World BBTV, increasing accessibility for younger and tech-savvy audiences.
2017 – Honored by India
H.R. Shah was awarded the Padma Shri, India’s fourth-highest civilian award, by the Government of India for his service to media and community development.
2018 – Academic Distinction
Chairman H.R. Shah was conferred an honorary doctorate by a leading Indian university, recognizing his contributions to media and philanthropy.
2020 – International Expansion
TV Asia expanded to Canada, launching on five major platforms: Rogers, Rogers Ignite TV, Bell Fibe, Telus, and Cogeco.
2023 – Celebrating 30 Years
TV Asia marked its 30th anniversary, celebrating three decades of connecting South Asian communities through news, culture, and storytelling.
2024 – Bringing Stories Home
TV Asia launched in India on JioTV and JioTV+, bringing South Asian American voices and stories back to their roots — reaching viewers across the subcontinent.
