Channel Overview
TV ASIA (Asia Star Broadcasting Inc.), was started by the legendary Indian movie star, Mr. Amitabh Bachchan in 1993, and was acquired by Asia Star Broadcasting Inc. (ASB), in April 1997 by Mr. H.R. Shah. As part of restructuring the network, a well-known entrepreneur and community leader in the United States, Mr. H. R. Shah took TV ASIA into a new era and gave TV ASIA a huge boost making it the premier network in North America for those from the Indian sub-continent.
TV ASIA launched in North America in 1993, becoming the first South Asian network in the region, preceding others that began in 1998 and later.
This coast-to-coast ethnic television channel caters to the South Asian community who has the largest distribution among all the other South Asian channels.
Target Audience
South Asian Demographics in the USOver $6.5 millions South Asians in the US
Endless source of news and entertainment
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Live broadcasts
Insightful commentary
Diverse opinions
Global events
Behind the scenes footage
live coverage
The only TV channel to Amplify South Asian Voices at scale in North America
Unrivaled Coverage
With 38 bureaus, TV Asia stands as the only premier South Asian channel dedicated to providing extensive coverage of local community news relevant to South Asians living across the United States.
Community Connectivity
As the sole platform committed to fostering a sense of community among South Asians in the US, TV Asia brings people together through tailored programming and community-focused shows like CRUP, Focus Live and Sundays with Seema
Empowering Narratives
Through its comprehensive coverage and community engagement initiatives, TV Asia empowers South Asians in the US to share their stories, giving it a wide viewership among the community and helping advertisers reach to this wide and targeted community in the US
Unmatched Representation
TV Asia's Dedicated Gujarati Programming- Gujarati is the highest regional group among South Asians living in the US
- TV Asia is the only GEC channel that has a dedicated Gujarati news slot attracting this large regional group on the channel
- TV Asia is also the only widely distributed GEC channel that is also adding a dedicated Gujarati Movie and natak slot getting the best and top Gujarati movies and nataks from India
Gujarati is the highest regional group among South Asians living in the US
TV Asia is the only GEC channel that has a dedicated Gujarati news slot attracting this large regional group on the channel
TV Asia is also the only widely distributed GEC channel that is also adding a dedicated Gujarati Movie and natak slot getting the best and top Gujarati movies and nataks from India
Top 5 Languages in USA
Unrivaled On-Ground Presence
We’re there where the Indian community is present
TV ASIA is the only South Asian TV channel with on ground presence coast to coast that works closely with the community
A significant opportunity for any marketeer, looking to market a minority group with strong cultural connection
This helps get the channel a very big boost and is also a significant opportunity for any marketeer, looking to market a minority group with strong cultural connection
- We’re there where the Indian community is present
- TV ASIA is the only South Asian TV channel with on ground presence coast to coast that works closely with the community
- A significant opportunity for any marketeer, looking to market a minority group with strong cultural connection
- This helps get the channel a very big boost and is also a significant opportunity for any marketeer, looking to market a minority group with strong cultural connection
Why Advertise with TV Asia?
The largest distributed South Asian channel of USA
The only TV channel to amplify South Asian voices at scale in North America with community news and shows
Getting the top TV shows from India to North America
Unmatched representation: TV Asia's dedicated Gujarati programming
Unrivaled on-ground presence
- Nationwide South Asian Reach: TV Asia is the oldest and most recognized South Asian TV network in the U.S., reaching millions of South Asian households coast to coast.
- Active Local Presence: Our 38 News Bureaus across major metro area in the US are regularly on the ground covering regional events, religious festivals, and community initiatives—creating organic opportunities for word-of-mouth buzz and local branding reinforcement.
- Trusted Brand Builder: Our track record includes highly successful campaigns.
- Integrated Cultural Voice: TV Asia is a community-first platform trusted by South Asians for news, culture, and entertainment. Our content is embedded in the very fabric of their cultural experience.
- Targeted emotional impact:—connecting brand values with tradition, celebration, and heritage that resonates deeply with the South Asian diaspora
Our clients
We are proud to work with a diverse range of clients across various industries, including real estate, finance, technology, healthcare, and more. Our commitment to quality, innovation, and client satisfaction has helped us build strong, lasting relationships. Whether it’s a startup or a large corporation, we deliver tailored solutions that drive real results.
